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How
To Sell Snow In Alaska
by Melanie Mendelson ©2011
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Selling snow in Alaska sounds pretty hopeless - there is already
plenty of snow there that's free. Can you make people pay you
for more snow? Absolutely. All you need is some marketing creativity.
Marketing Twist #1: Make Your Snow Unique
Snow with unique properties can become a desirable product.
What people already have is a boring, useless, plain old snow
that nobody wants. You are not selling the common snow. What
you are selling is a unique snow.
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Snow that doesn’t melt can be a great new building
material! No more wasted efforts when building the igloos
that will eventually melt. With the new patented snow,
the igloos will survive the summer and will still be there
by next winter. |
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- Snow With Health Benefits
Instead of exposing yourself to the dirty polluted snow,
surround yourself with a pure clean snow that is enriched
with anti-oxidants. No dangerous chemicals and toxins
– this snow is actually good for you! |
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Start selling the colored snow, and the kids will be
begging their parents to get them some. A colorful snowman
is much more fun to make than a boring white one. Colored
snow can become the kids’ craze of the year! |
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Marketing Twist #2:
Transform Snow Into Something Else
A snow in a different form can become a very attractive product.
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Melt the snow and you get water. Run this water through
the purification system, bottle it and you get a marketable
product. Selling bottled water is surely easier than selling
snow! |
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Make an ice rink by melting the snow in a large area
and then freezing the water into ice. Charge admission
and skate rental fees to make money from your ice rink. |
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Build a large snow hill out of snow. Advertise it as
a “Winter Carnival” and charge admission and
sled rental fees. |
Marketing Twist #3:
Cash In On Snow-Related Services
Instead of paying you directly for the snow, people will be
paying you for services that are tied directly to the snow.
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People can learn how to ski in your snow! Skiing lessons
are a big business. You can rent people the skis and charge
them for skiing lessons. |
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Hold a snowman building contest with prizes. Charge an
admission fee and provide the snow and supplies for decorating
the snowman. |
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Teach people how to create sculptures from snow. Aspiring
artists will pay you to learn how to turn snow into beautiful
works of art. |
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Did I get your brain churning? How many other ways of selling
snow can you think of? Apply this concept to your own business.
Don't ever dismiss what seems impossible. You are just one fresh
marketing angle away from your big break.
About The Author:
Melanie Mendelson is an Internet marketing author,
trainer and consultant. Do YOU know the secret to earning 6
figures online? Visit Melanie's website http://www.MelanieMendelson.com
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